SAN FRANCISCO (KCBS) -- San Francisco advertising icon Hal Riney died of cancer in his San Francisco home on Monday at age 75.
Riney was the man behind many successful ad campaigns including the "Morning in America" spots that helped re-elect President Ronald Reagan in 1984, and the popular Bartles and Jaymes wine cooler commercials of the 1980's.
In a 2002 KCBS interview, the late advertising exec described the creation of the campaign for Gallo's wine cooler.
Hal Riney on the Bartles and Jaymes Ads
In a career spanning nearly 50 years, Riney may be best remembered for launching General Motors' Saturn line.Some say his biggest contribution was putting San Francisco on the advertising map.
He also helped launch several other high-profile ad careers, including Jeff Goodby and Rich Silverstein. All three worked on the popular "Billy Ball" campaign for the Oakland A's in the early 80s. Goodby and Silverstein went on to create their own agency, and their signature "Got Milk" ads.
Friends and family said Riney had been battling cancer for the past couple of months.
Print Story
DW.pageParams = {
siteId: '255'
};
DW.clear();
DW.trackClicks();
