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- 58% Male and 42% Female
- 73% White, 18% Asian, 4% Black 6% Other
- 25+ Cume Composition: 95.5%
- KCBS reaches 747,500 persons 12+ (weekly cume)
- Average Age: 57
- Occupation: 35.3% Management/Business/Financial Ops, 24.3% Professionals, 19.5% Sales, 6.5% Service, 6.1% Construction/Extraction/Maintenance, and 5.9% Production/Transportation
- Education:, 83% Some College, 53% College Grad+ and 26% Post Grad
- HH Income: Mean: $114,150
- Home Ownership: 81% Own and 18% Rent
- Residence: 4% Sonoma County, 6% Marin County, 22% Alameda County, 4% Solano County, 22% Santa Clara County, 10% San Mateo County, 11% San Francisco County, 2% Napa County, and 20% Contra Costa County
- Listening Location: 47% at Home, 80% in Car, 4% at Work and 2% other locations
Source: Arbitron SF Metro Winter 2008
Source: SF Release 2 2007 Aug06-Jul07
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