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Continued Growth
The Internet continues to grow and evolve today. The number of people accessing the Internet in North America has grown by over 115% in the past 7 years.
Mass Appeal
The Internet provides a variety of services appealing to all ages and walks of life. You can find general information about a particular topic or subject, advice, celebrity gossip, news, product reviews, etc.
Direct Response
The Internet reaches highly educated and affluent consumers who are able to respond immediately to your product or service with the click of the mouse.
At-Work
A majority of Internet access is happening during the workday. This is a viable medium where there is minimal competition.
Shopping
The Internet is becoming a primary source for shopping for everything from books, travel arrangements, collectibles, and houses. The Monday after Thanksgiving has become known as “Cyber Monday” from the growing number of shoppers on-line this particular day.
Exclusive Format
Thanks to online commerce, your message can reach consumers just before they buy online … and offer detailed information to help shape their buying decision.
Radio Advertising Bureau - Marketing Guide & Fact Book - 2006
internetworldstats.com - March 2007
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