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Radio Market Stats
• 94% of all Americans 12+ listen to Radio each week (source: RAB, 2006)
US Online Market Stats
• Total US Population 12+ is 250 million people (source: Pew Internet, April ’06)
• 73% of American adults or 147 million people are Internet users (source: Pew Internet, April ’06)
• 96 million Americans have access to a broadband Internet connection (source: Nielson Netratings, Feb 2006)
• US Internet users are 27% more likely to visit Radio sites during the workday (source: comScore/Media Metrix, March ’06)
• 87% of American teenagers are Internet users (source: Pew Internet, April 06)
• Over the past 3 years, the average time spent online per person monthly has increased five hours from 25.5 hours to 30.5 hours (source: Nielsen Netratings, Feb 2006)
The Online Advertising Opportunity
• Currently 80% of all advertisers are using online as an advertising vehicle (source: Outsell Annual Spending, March ‘06)
• Local advertisers were expected to spend $5.8 billion in 2006 (source: Borrell Associates, April ’06)
• Online advertising expenditures are expected to reach $22 billion by 2008 (source: IAB, April ’06)
• Paid search spending reached $5.1 billion in 2005 and is expected to reach $8.8 billion by 2008 (source: emarketer, March ’06)
Internet Radio (Streaming)
• 52 million Americans are streaming monthly. The audience has grown 50% in the last year. (source: Arbitron/Edison Media Research, April ’06)
• Internet Radio did about $500 Million in revenue last year.
• Streaming attracts an upper-income audience. Weekly streaming listeners are 36% more likely than the US population to live in a household with an income of $100K or more. (source: Arbitron/Edison Media Research, April ’06)
Online Video
• 1 in 4 Internet users watch Internet video weekly (source: OPA, March ’06)
• 66% of Internet users have seen an online video ad, and 29% have acted on what they’ve seen. (source: Online Publishers Association, March ’06) |
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