SAN FRANCISCO (KCBS) -- Brick-and-mortar stores are watching the approach of "Black Friday", with a good deal of trepidation in light of the bad economy. But it could be a different story next week for the online crowd and Cyber Monday.
KCBS’ Susan Leigh Taylor Reports
Black Friday is the day after Thanksgiving, and the day retailers hope to move into the black, but it could come up short this year because of the lousy economy.
But Scott Silverman, executive director of "shop.org", a division of the National Retail Federation, says Cyber Monday could be different.
The first Monday following the Thanksgiving weekend earned its nickname from folks returning to work, and using their office computer to shop online. Silverman describes online retailers as resilient, but not immune to current money woes.
"We've seen situations in the past where the sales have increase 25 or 30 percent, or even more year over year. This year, it's probably going to be in the 10 to 12 percent range," said Silverman.
Which isn't bad considering the measly earnings being predicted for brick-and-mortar facilities. Much like their mall brethren, as many as 84 percent of online retailers are expected to offer special deals.
"They're offering anything from free shipping, which is very popular, or coupons, or buy one get one free," said Silverman.
(MGO)
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